AIDA. awareness, interest, desire, action. Customer funnel, purchase funnel. AIDA concept on white background

What is a Marketing Funnel and How Does it Work?

The concept of a marketing funnel is a lot simpler than it seems. If you want to learn the basics of funnels and how they help your business, follow this short guide.

Whether you’re a huge corporation or one of the nearly 30 million small businesses in the US, you can’t ignore marketing.

The question is, are you using your marketing effectively? You can throw tons of money into marketing but at the end of the day, it’s about results.

A marketing funnel is a great technique to help you lock down your customers and rake in the sales.

Not sure what a funnel is? Heard of it but don’t know how to apply it to your business? We’re going to walk you through what a market funnel is and how to make it work for you!

What Is A Funnel?

The basics of a marketing and sales funnel represent the customer’s journey. From awareness to action, funnels help you understand how to guide a customer to the action you need them to take.

The reason it’s called a funnel is that the first step, where customers pour in, is wide. As your customers move through the funnel, you’re able to effectively target those who will take the actions you want them to.

Parts Of A Marketing Funnel

Now we’re going to break down each part of a basic market funnel. You can change this to suit your own needs, but this is a good template to start with.


This is the widest part of the funnel, where you bring the most people in. This stage could begin with an email blast or a visit to your website.


Now you’ve snagged the attention of your ideal customers. Think of it like a person walking into a store and putting an item in their cart.


This part of the funnel is small but targeted. This is where your customer takes the action you want them to.

Loyalty and Advocacy:

This is the smallest but best part of the funnel. Creating customers that come back again is a bonus. Creating loyal customers that also recommend you to their friends and family is golden!

How To Apply The Funnel To Your Business

Here’s a very basic marketing funnel roadmap. You can apply it to both big and small goals.

Let’s say you want your customer to buy a product on your site. The awareness step might involve hyper-targeted social media marketing.

That leads them to your site and step two, consideration. As soon as they purchase, they’re converted.

Give them a great experience from beginning to end to earn their loyalty and inspire advocacy.

Pay attention to where your customers drop off in the funnel. This will help you make more efficient funnels in the future.

Make Funnels Work For You

You’ve got a grip on the basic idea of a marketing funnel.

Want to take it to the next level? Consider pairing Funnelytics and Google Tag Manager to get a better view of funnel events.

Want even more guidance? We’re here to help you make the most of your funnels.

We offer a wide range of services to help your business make the most of marketing opportunities. Check them out and see which one is right for you!

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