Marketing Conversion Funnel

Understanding the Basics of Funnel Optimization

Funnel optimization is essential for any marketer, especially if your goal is to increase the number of conversions. Here are the basics of funnel optimization and why it should be an essential part of your marketing strategy.

According to a recent survey, only 23.9 percent of sales emails are actually opened by your subscribers. This means that your funnel optimization must be done correctly in order to really have success with your sales.

Considering that the average person receives an approximate 147 emails a day, this is enough proof that only the best-designed conversion funnel will make its way to the eyes of a possible customer.

At that moment, you have only a few seconds to really grasp the reader’s attention before they press the trash bin icon on their screens.

But how do you correctly build a sales funnel optimization that actually converts? There is so much information available that it’s hard to know how to actually do it.

The answer is, start with the basics, and that is exactly what we are about to teach you in this article.

Let’s jump into it, shall we?

Start with the A.I.D.A Principle

If you have ever been motivated to take action after reading an advertisement, chances are that you have been influenced by the A.I.D.A technique. Whether you’re selling a product or service, this will help you understand the basics of sales psychology.

Attention or Awareness

An ad can be clever and great at conversion, but if no one sees it, there is no point. How you spread awareness about your product or brand can make or break your success. Adding something shocking or personal is a surefire way to grab attention.

Using Facebook, Instagram, Google Adwords, Pinterest or even Twitter is a great way to start your funnel model.


Now that you have their attention, you need to keep it.

Keep your message light, interesting and fun so that you do not lose your reader’s attention.


This is where you can list all the benefits and value of your product or business. Make it desirable – think of how your audience would benefit from your offer.


Last but not least, you need to close the sale. After you have convinced people that they need your product or service, make an irresistible offer in a “call to action” (CTA). Think of an infomercial – they nail this part every time!

Examine Your Sign-up Forms

It’s imperative for your website conversion funnel to have a well-constructed headline on the sign-up page.

If the words are confusing, it will lower the chances of a conversion. Testing different headlines will help you find the best one that works for your landing page.

Also, moving around the text box and changing the colors will help you discover the most accurate placement and appearance for desired clicks.

Run a Test for Usability

Don’t expect to just set up a funnel and watch the sales pour in. You need to analyze it, test it, and assess the user feedback.

Send your conversion funnel to a few friends to get their feedback on how easy it was to get to the sale. Make sure you send it to someone who is an average computer user and not a tech-savvy friend, as you’re targeting the average person.

Learn More about Funnel Optimization

Now that you understand the basics of funnel optimization, you probably want to dive a lot deeper into the science behind it.

Check out our blog on Funnelytics and Google Tag Manager as well as our special services that will help you perfect your launch and help run your campaigns for you!

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