Lead Generation Business Funnel Concept

Why Should Businesses Map Out Their Sales Funnels?

Your sales funnel is an excellent tool, and if you aren’t mapping it out, you’re losing a critical piece of marketing information. Take a look at why we recommend you start mapping out your funnels with us.

You’ve built an amazing website, and have an amazing product, but no one seems to be buying.

It could be a number of things, but one of the first places to look is your sales funnel.

Even if a business doesn’t realize it, they have a sales funnel. It’s another way of saying what leaders consumers to buy their products.

There are a million things you need to consider about your business, but this isn’t something you should overlook.

Taking a few hours to map out your funnel might help you make thousands of dollars. Now, let’s dive in and take a look at why businesses should map out their sales funnels.

There May Be Leaks

Think of it as the journey from “stranger,” someone who doesn’t know who you are or what you sell, to paying customer. A sales funnel can be built in many ways.

If it isn’t mapped out, your sales funnel is prone to leaks, or places where potential customers fall through the cracks. A good sales funnel clearly and specifically shows how a person goes from stranger to customer.

If your site or service gets someone from stranger to a consumer without a sale, you can guess there is a leak somewhere.

Alternatively, you may be great at getting one sale but lose customer engagement entirely.

That’s why it’s imperative that you create a sales funnel graphic, whether it’s with one these apps or build a funnel planner with pen and paper.

Sales Funnels Will Improve Your Analytics

Do people really care how hard you worked on a project? What matters is how much of it is being consumed, sold, clicked through, and purchased by your customers.

We say this with the health or your business in mind.

When you use a sales funnel or other sales mapping tool, you can decide then and there what you will track and how you will track it.

Instead of focusing on effort, you’ll be given actually valuable information.

How many people clicked through? How many people subscribed? How many people purchased?

These Tools Can Be Customized To Your Business

Just like there’s no one size fits all approach for business, there is also no one tool or technique that perfectly maps out your sales.

Here are some marketing funnel definitions to keep in mind. One person may find that a funnel visualization tool is good for their business; another something else.

From phase 1 to however many it takes to get you the sale, you’ll be able to customize something that makes sense for you, your business, and your customers.

Wrap Up

Maybe there are leaks in your marketing strategies. Maybe your analytics are shoddy, or worse, nonexistent.

Perhaps you aren’t sure how a funnel diagram fits into your business or aligns with the services you offer. To learn more about sales funnels and other analytics tools, take a look at our blog.

All of those are great reasons to sit down and map out exactly how your customers are moving through the process. Check out some of our sales funnels and analytics services.